Hispanic Market Power (PDF)

Name: Hispanic Market Power
Brand: Taylor & Francis
SKU: 147448877
Price: 41.70 EUR
Availability: OnlineOnly

America's Business Growth Engine (Sprache: Englisch)

Autor: Isaac Mizrahi

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The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

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Bestellnummer: 147448877

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Autoren-Porträt von Isaac Mizrahi

Isaac Mizrahi is a world-class, award-winning CEO with unique experience ranging from working at the corporate side and as an ad agency leader and consultant for the most significant and more relevant brands in the U.S. Born in Latin America, thought leader and industry champion, speaker at conferences and the press, and considered one of the country's most relevant voices for multicultural marketing and DE&I.