How Creativity Happens in the Brain (PDF)

Arne Dietrich is Professor of Psychology at the American University of Beirut, Lebanon.

"Once again, Arne Dietrich proves that he is one of the brightest thinkers on the planet. With great insight, clarity and humor, How Creativity Happens In The Brain gives us a much needed breakdown of the neuroscientific hows and whys of creativity. This book is fantastic-a must read!" - Steven Kotler, a New York Times bestselling author, award-winning journalist, and cofounder and director of research for the Flow Genome Project

"In this brilliantly original book, Arne Dietrich ruthlessly demolishes all the nonsense about "left brains" and "divergent thinking," and sets out a bold new theory of creativity. Written with verve and panache, this is a must read for anyone interested in how brains generate new ideas." - Dylan Evans, author of Risk Intelligence and Placebo: Mind over Matter in Modern Medicine

"For those of us getting claustrophobic in the super-heated sauna of pop-culture pontifications on creativity and how to maximize it in our lives, Arne Dietrich's new, groundbreaking book is a welcome, bracing plunge into the icy waters of clear thinking. Dietrich begins with a passionate, neurolingo free de-construction of the multiple theories of creativity prevailing today, including those held in the mostly lofty academic circles. This would be reason enough to make this an important book. But the author goes on to offer a new approach, one that takes seriously the thorough distribution of creativity in the brain and its multifaceted processes. His is an evolutionary paradigm, long familiar from other scholarly domains, with a variation-selection process at its core. Most simply stated: the brain produces (creative) mental models based on predictive processing, tests them, and selects. Dietrich's writing style is both accessible and leavened by a wonderfully wicked sense of humor. All in all, this makes for a great - and transformative - read." Gary Vikan, former Director of the Walters Art Museum, Baltimore, USA

'This is a remarkable