How Does Globalisation Impact Large Companies? The Example of Coca-Cola (PDF)
(Sprache: Englisch)
Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This essay examines the question, how large companies are affected by globalisation. Special focus herein lies on the...
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Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This essay examines the question, how large companies are affected by globalisation. Special focus herein lies on the question how Coca-Cola is coping with its requirements and challenges.
In a first step, the concept of globalisation is defined and light is shed on its origin before, secondly, the way how Coca-Cola as a company has dealt, and is still dealing, with its ramifications is discussed.
In a first step, the concept of globalisation is defined and light is shed on its origin before, secondly, the way how Coca-Cola as a company has dealt, and is still dealing, with its ramifications is discussed.
Bibliographische Angaben
- 2019, 7 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3346023036
- ISBN-13: 9783346023032
- Erscheinungsdatum: 27.09.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 0.45 MB
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Sprache:
Englisch
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