Implementing International Services (PDF)

Name: Implementing International Services
Brand: Gabler, Betriebswirt.-Vlg
SKU: 35606763
Price: 54.99 EUR
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A Tailorable Method for Market Assessment, Modularization, and Process Transfer (Sprache: Englisch)

Autoren: Thomas Herrmann , Wolfgang Burr , Helmut Krcmar , mehr...

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Implementing International Services, Thomas Herrmann, Wolfgang Burr, Helmut Krcmar, Tilo Böhmann

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The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.

Autoren-Porträt von Thomas Herrmann, Wolfgang Burr, Helmut Krcmar, Tilo Böhmann

Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany

Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany

Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany

Prof. Dr. Helmut Krcmar, Technische Universität München, Germany