Individual Website Analysis (PDF)

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Stralsund University of Applied Sciences (Business Administration), language: English, abstract: As the famous saying states: "Time is money". That is especially true in our daily life. If people are looking for information or a special product on the web they are eager to find it quick and easy. If they need lots of time to figure out how to use a website, they conclude that it is not worth the time and they will leave this side. Because there is always another site in the web that can assure the information needed in shorter times.

According to that fact it is understandable that usability is an important factor for websites. Furthermore it is clear that "users experience the usability of a site before they have committed to using it and before they have spent any money on potential purchases." So designing a good and usable website is not only a tool of competition, but also an investment into further purchases.

There are thousands of websites on the Internet wooing for the users to visit them. Some get plenty of guests while others are struggling around with just a handful of them. So what is good and what is bad about websites? To answer this this paper to analyzes several sites and give examples for each case. It aims at everybody working with website design.