Innovation in the context of "Zotter Schokoladen-Manufaktur GmbH" (PDF)
(Sprache: Englisch)
Seminar paper from the year 2007 in the subject Business economics - Miscellaneous, grade: 1.0, University of Vienna, course: Applications of Innovation and Technology Management, language: English, abstract: When I was thinking about, which company I want...
Leider schon ausverkauft
eBook (pdf)
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Innovation in the context of "Zotter Schokoladen-Manufaktur GmbH" (PDF)“
Seminar paper from the year 2007 in the subject Business economics - Miscellaneous, grade: 1.0, University of Vienna, course: Applications of Innovation and Technology Management, language: English, abstract: When I was thinking about, which company I want to contact for this term paper, I not only had the idea of choosing a company which is capable of generating innovative products or services - I also tried to find a candidate who really is something special itself and not an "everyday firm". In my opinion the "Zotter Schokoladen-Manufaktur GmbH" located in the eastern part of Styria is such a company, because it qualifies a lot which is written in state-of-the art business literature as well as in established sources on innovation and technology management. The method I used to acquire information was a primary analysis, realized as an interview with the business owner and entrepreneur, Josef Zotter.
Despite to the fact that it is difficult to match real-life to theory, I want to describe the real facts by using the processes of innovation. It starts with the idea of the Zotter-Schokolade in the invention stage and leads to current questions like, how knowledge is secured in the company. I hope that I can give a good insight to these unconventional approaches in the context of innovation management, which gives the reader a chance to see theory in a more touchable and realistic way.
Despite to the fact that it is difficult to match real-life to theory, I want to describe the real facts by using the processes of innovation. It starts with the idea of the Zotter-Schokolade in the invention stage and leads to current questions like, how knowledge is secured in the company. I hope that I can give a good insight to these unconventional approaches in the context of innovation management, which gives the reader a chance to see theory in a more touchable and realistic way.
Bibliographische Angaben
- Autor: Michael Glitzner
- 2009, 1. Auflage, 33 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3640261755
- ISBN-13: 9783640261758
- Erscheinungsdatum: 05.02.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 0.58 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Innovation in the context of "Zotter Schokoladen-Manufaktur GmbH""
Schreiben Sie einen Kommentar zu "Innovation in the context of "Zotter Schokoladen-Manufaktur GmbH"".
Kommentar verfassen