Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process? (PDF)
(Sprache: Englisch)
Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of applied sciences (Tourism & Leisure Management), language: English, abstract: The main objective of this...
sofort als Download lieferbar
eBook (pdf)
36.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process? (PDF)“
Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of applied sciences (Tourism & Leisure Management), language: English, abstract: The main objective of this master thesis is to investigate whether Instagram has an impact on Generation Z's decision-making behaviour when choosing an Austrian spa facility. According to the determined research questions, this thesis aims to examine as well to what extent a professional Instagram account has an impact on the decision-making process, what the motivations are to use Instagram regarding a wellness stay and how Generation Z perceives the Austrian spa industry.
In addition, recommendations for an enhanced Instagram performance for Austrian spa's will be given. For the secondary research, relevant books, articles, journals, studies and websites have been used. To answer the research questions properly, a quantitative research method in the form of an online questionnaire according to the expectation, motivation and attitude model was applied.
In addition, recommendations for an enhanced Instagram performance for Austrian spa's will be given. For the secondary research, relevant books, articles, journals, studies and websites have been used. To answer the research questions properly, a quantitative research method in the form of an online questionnaire according to the expectation, motivation and attitude model was applied.
Bibliographische Angaben
- Autor: Maria Priller
- 2019, 1. Auflage, 104 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668999163
- ISBN-13: 9783668999169
- Erscheinungsdatum: 13.08.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.68 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?"
Schreiben Sie einen Kommentar zu "Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?".
Kommentar verfassen