Intellectual Property Branding in the Developing World (PDF)

Name: Intellectual Property Branding in the Developing World
Brand: Taylor & Francis
SKU: 123722174
Price: 55.00 EUR
Availability: OnlineOnly

A New Approach to Non-Technological Innovations (Sprache: Englisch)

Autor: Tshimanga Kongolo

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Intellectual Property Branding in the Developing World, Tshimanga Kongolo

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This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific...

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Autoren-Porträt von Tshimanga Kongolo

Tshimanga Kongolo has been with the World Intellectual Property Organization

(WIPO) Academy for almost 18 years. Prior to joining WIPO, he

taught IP at Osaka University, Osaka, Japan. He also spent seven months as a

Research Fellow (while being with Osaka University) at Max Planck Institute

for Foreign and International Patent, Copyright and Competition Law, Munich,

Germany, in 2000. His key areas of expertise involve international IP law; branding

and innovation; African IP systems; and global IP challenges, including traditional

knowledge and IP and public health. He has widely published books and

articles on those areas in peer-reviewed top international IP journals (see Google

Scholar).