International Business and Culture (ePub)
Challenges in Cross-Cultural Marketing and Management
(Sprache: Englisch)
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
Erscheint am 14.06.2024
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Produktdetails
Produktinformationen zu „International Business and Culture (ePub)“
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
Autoren-Porträt
Malgorzata Bartosik-Purgat, Professor in the Department of International Management at Poznan University of Economics and Business, Poland. Her research addresses cultural aspects in international business, cross-cultural communication, cross-cultural consumer behaviour, consumer ethnocentrism, acceptance of innovations in the consumers` decisions, and the significance of new media in marketing and personal communication. Member of EIBA - European International Business Association, IAIR - International Academy for Intercultural Research, ABC - Association for Business Communication, SIETAR Poland - Society for Intercultural Education Training and Research, IT&FA - International Trade and Finance Association, AIB - Academy of International Business. Author and co-author of publications in (e.g.) International Journal of Emerging Markets, European Journal of International Management, Technology Analysis & Strategic Management, Entrepreneurial Business and Economics Review, Economics and Business Review.Monika Guzek, Assistant and Ph.D. Candidate in the Department of International Management at Poznan University of Economics and Business, Poland, her research encompasses diversity management, cultural aspects in international business and management, age diversity management, cross-cultural communication, cross-cultural consumer behavior, and organizational culture. She also holds the esteemed position of President of the Society for Intercultural Education, Training, and Research in Poland (Sietar Polska) and is a member of Sietar Europa and EIBA - European International Business Association.
Bibliographische Angaben
- 2024, 1. Auflage, 264 Seiten, Englisch
- Herausgegeben: Malgorzata Bartosik-Purgat, Monika Guzek
- Verlag: Taylor & Francis
- ISBN-10: 1040042481
- ISBN-13: 9781040042489
- Erscheinungsdatum: 14.06.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.80 MB
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Sprache:
Englisch
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