International Case Studies in Tourism Marketing (PDF)
(Sprache: Englisch)
This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.
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This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.
Autoren-Porträt
Gürhan Aktas is Associate Professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Turkey. He holds a BA in Business Administration from Hacettepe University, Turkey, an MSc in Tourism Management from the University of Surrey, UK and a Ph.D. in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, tourism geography and tourism marketing. He has authored academic publications on crisis management in tourist destinations, visitor attractions and events management. Metin Kozak holds a Ph.D. in Tourism from Sheffield Hallam University, UK. He has contributed a wide range of articles to top-tier journals and conference papers in more than 40 countries, and over 30 books released by international publishers. He has been involved in several national and international research projects, particularly with his partners based in Europe, Asia and the US. He received the EFQM Ph.D. Thesis Award and a number of conference paper awards. He acts as the co-editor of Anatolia and is a member of the editorial/review board for many international journals. His research interests entail marketing and consumer behaviour in an interdisciplinary context. He is currently affiliated with the Faculty of Communication at Kadir Has University, Istanbul, Turkey.
Bibliographische Angaben
- 2022, 1. Auflage, 268 Seiten, Englisch
- Herausgegeben: Gürhan Aktas, Metin Kozak
- Verlag: Taylor & Francis
- ISBN-10: 1000600319
- ISBN-13: 9781000600315
- Erscheinungsdatum: 08.06.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 25 MB
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Sprache:
Englisch
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