International Public Relations (ePub)
Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of «global village», mentioned nearly half a century ago by Marshall McLuhan,...
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of «global village», mentioned nearly half a century ago by Marshall McLuhan, confronts us as actual reality. Of course, this approach creates radical impact on all management practices.
Public relations is one of the management instruments which is affected most by the emergent change in approach within this context. In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.
M. Umut Tuncer received his PhD from the Public Relations and Publicity Department at Akdeniz University in Turkey. He currently works at the Department of Public Relations and Advertising at Adnan Menderes University in Turkey.
- 2018, Englisch
- Herausgegeben: Tuncer Mehmet Umut Tuncer
- Verlag: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
- ISBN-10: 3631764022
- ISBN-13: 9783631764022
- Erscheinungsdatum: 15.10.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.70 MB
- Mit Kopierschutz
- Vorlesefunktion
eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.
Schreiben Sie einen Kommentar zu "International Public Relations".
Kommentar verfassen