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International Retailing Plans and Strategies in Asia (ePub)

(Sprache: Englisch)
 
 
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International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed....
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Bestellnummer: 59208074

eBook (ePub) 74.60
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