International Strategy (PDF)

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT
COMPETE INTERNATIONALLY

Drawing on the course material developed at the Harvard Business
School and Yale School of Management by David Collis, International
Strategy provides theoretical insight and pragmatic tools that
address the decisions facing senior managers in multinational
corporations. International Strategy explores the critical
differences between domestic and international competition: the
heterogeneity of markets in which companies are involved; the
volatility of economic conditions that firms face; and the
increased scale of activities fostered by global participation. The
text examines how these phenomena create tensions and tradeoffs for
executives concerning which product to offer around the world,
which countries to compete in, where to locate various activities,
and how to organize the firm worldwide. Making those choices
in an integrated fashion, it is explained, requires pursuit of a
coherent strategy that builds an international advantage.
Filled with illustrative examples from a wide range of
international companies, International Strategy, offers an
accessible guide to help managers navigate the myriad decisions
they must make in order to create value from their foreign
operations and outperform competitors in an increasingly integrated
world.