Internet of Things in the Food Industry (PDF)
The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things.
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The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things.
Renata Nestorowicz is Professor at the Department of Marketing Strategies, Poznan University of Economics and Business. She specializes in issues related to the marketing of organic and functional food; information behaviours of consumers; the packaging as a marketing message; and asymmetry of knowledge and information in the food market. She is Member of the research projects: "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and "New bioactive food with programmed pro-health properties" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.
Ewa Jerzyk is Professor at the Department of Marketing Strategies, Poznan University of Economics and Business. Her fields of interest are neuromarketing; food well-being; consumer behaviour (attitudes and predicting behaviour); packaging (labels, claims, multisensory packaging design); and retromarketing. She is Manager of Consumer Neuromarketing Research Laboratory, Member of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.
- 2024, 1. Auflage, 256 Seiten, Englisch
- Herausgegeben: Anna Rogala, Renata Nestorowicz, Ewa Jerzyk
- Verlag: Taylor & Francis
- ISBN-10: 1003833209
- ISBN-13: 9781003833208
- Erscheinungsdatum: 02.04.2024
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- Größe: 4.23 MB
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