Issues Faced By Small and Medium Enterprises In A Global Business Environment / Aus der Reihe: e-fellows.net stipendiaten-wissen Bd.Band 1712 (ePub)
Exemplary development of an internationalisation strategy for SMES
(Sprache: Englisch)
Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to...
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Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team.
After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.
After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.
Bibliographische Angaben
- Autoren: Marvin Müller , Daniil Timofeev
- 2016, 1. Auflage, 24 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668154686
- ISBN-13: 9783668154681
- Erscheinungsdatum: 18.02.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.85 MB
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Sprache:
Englisch
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