Japanese Global Strategy (PDF)

Name: Japanese Global Strategy
Brand: Palgrave Macmillan
SKU: 110004603
Price: 164.99 EUR
Availability: OnlineOnly

Overseas Operations and Global Marketing (Sprache: Englisch)

Autor: Katsuo Yamazaki

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This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

Autoren-Porträt von Katsuo Yamazaki

Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.