Journey To Centricity (ePub)
A customer-centric framework for the era of stakeholder capitalism
(Sprache: Englisch)
Managers and leaders know that customer centricity means providing positive customer experiences. But what if that's not enough?
In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain...
In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain...
sofort als Download lieferbar
eBook (ePub)
9.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Journey To Centricity (ePub)“
Managers and leaders know that customer centricity means providing positive customer experiences. But what if that's not enough?
In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain relevant, organisations must provide more than occasional good experiences.
A narrow focus on short-termism, excessive tech automatisation and outdated product mentalities are a liability to customer centricity. We need businesses that are willing to radically change, embrace a long-term, customer-focussed perspective, and are able to create value for all stakeholders.
In Journey to Centricity, Ilenia Vidili instils a customer-oriented vision from the C-suite beyond, to transform your day-to-day operations and culture through three pillars:
Humanity. Make your brand more human by embracing a higher purpose, an empathic human touch and sustainable corporate responsibility.
Technology. Apply the necessary tools as enablers to ease of use, hyper-personalisation and innovation to improve your customers' lives.
Culture. Invest effort in changing old-style mindsets that improve your culture and fortify your brand, to create a place where employees feel motivated, valued and appreciated.
Drawing on B2C practical advice from Ilenia's first-hand interviews with leaders of world-class organisations such as illycaffè, Enel, Polestar, Forrester and Bain & Co, this book lays out a customer-centric framework for thriving in the new era of stakeholder capitalism.
Receive a powerful call to action to combat old paradigms, improve customer focus, create value for all stakeholders and contribute to a sustainable business world.
There has never been a more critical time for change.
Transform your mission into a journey to centricity.
In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain relevant, organisations must provide more than occasional good experiences.
A narrow focus on short-termism, excessive tech automatisation and outdated product mentalities are a liability to customer centricity. We need businesses that are willing to radically change, embrace a long-term, customer-focussed perspective, and are able to create value for all stakeholders.
In Journey to Centricity, Ilenia Vidili instils a customer-oriented vision from the C-suite beyond, to transform your day-to-day operations and culture through three pillars:
Humanity. Make your brand more human by embracing a higher purpose, an empathic human touch and sustainable corporate responsibility.
Technology. Apply the necessary tools as enablers to ease of use, hyper-personalisation and innovation to improve your customers' lives.
Culture. Invest effort in changing old-style mindsets that improve your culture and fortify your brand, to create a place where employees feel motivated, valued and appreciated.
Drawing on B2C practical advice from Ilenia's first-hand interviews with leaders of world-class organisations such as illycaffè, Enel, Polestar, Forrester and Bain & Co, this book lays out a customer-centric framework for thriving in the new era of stakeholder capitalism.
Receive a powerful call to action to combat old paradigms, improve customer focus, create value for all stakeholders and contribute to a sustainable business world.
There has never been a more critical time for change.
Transform your mission into a journey to centricity.
Bibliographische Angaben
- Autor: Ilenia Vidili
- 2021, Englisch
- Verlag: The Smarter Crew House
- ISBN-10: 8894663892
- ISBN-13: 9788894663891
- Erscheinungsdatum: 30.11.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.52 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Family Sharing
eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.
Kommentar zu "Journey To Centricity"
Schreiben Sie einen Kommentar zu "Journey To Centricity".
Kommentar verfassen