Killer Facebook Ads (PDF)
Master Cutting-Edge Facebook Advertising Techniques
(Sprache: Englisch)
Expert Facebook advertising techniques you won't find anywhere
else!
Facebook has exploded to a community of more than half a billion
people around the world, making it a deliciously fertile playground
for marketers on the cutting edge. Whether you...
else!
Facebook has exploded to a community of more than half a billion
people around the world, making it a deliciously fertile playground
for marketers on the cutting edge. Whether you...
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Produktinformationen zu „Killer Facebook Ads (PDF)“
Expert Facebook advertising techniques you won't find anywhere
else!
Facebook has exploded to a community of more than half a billion
people around the world, making it a deliciously fertile playground
for marketers on the cutting edge. Whether you want to leverage
Facebook Ads to generate "Likes," promote events, sell products,
market applications, deploy next-gen PR, ,this unique guide is the
ultimate resource on Facebook's wildly successful pay-per-click
advertising platform. Featuring clever workarounds, unprecedented
tricks, and little-known tips for triumphant Facebook advertising,
it's a must-have on the online marketer's bookshelf.
Facebook advertising expert Marty Weintraub shares undocumented
how-to advice on everything from targeting methods, advanced
advertising techniques, writing compelling ads, launching a
campaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips &
tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals,
and communicate clear objectives to your boss and stakeholders.
* Master highly focused demographic targeting on Facebook's
social graph. Zero in on relevant customers now.
* Get extraordinary advice for using each available ad
element--headline, body text, images, logos, etc.--for
maximum effect
* How to launch a Facebook advertising campaign and crucial
monitoring and optimizing techniques
* Essential metrics and reporting considerations
* Captivating case studies drawn from the author's extensive
Facebook advertising experience, highlighting lessons from
challenges and successes
* Tasty bonus: a robust targeting appendix jam-packed with
amazing targeting combos
Packed with hands-on tutorials and expert-level techniques
and tactics for executing an effective advertising campaign, this
one-of-a-kind book is sure to help you develop, implement, measure,
and maintain successful Facebook ad campaigns.
else!
Facebook has exploded to a community of more than half a billion
people around the world, making it a deliciously fertile playground
for marketers on the cutting edge. Whether you want to leverage
Facebook Ads to generate "Likes," promote events, sell products,
market applications, deploy next-gen PR, ,this unique guide is the
ultimate resource on Facebook's wildly successful pay-per-click
advertising platform. Featuring clever workarounds, unprecedented
tricks, and little-known tips for triumphant Facebook advertising,
it's a must-have on the online marketer's bookshelf.
Facebook advertising expert Marty Weintraub shares undocumented
how-to advice on everything from targeting methods, advanced
advertising techniques, writing compelling ads, launching a
campaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips &
tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals,
and communicate clear objectives to your boss and stakeholders.
* Master highly focused demographic targeting on Facebook's
social graph. Zero in on relevant customers now.
* Get extraordinary advice for using each available ad
element--headline, body text, images, logos, etc.--for
maximum effect
* How to launch a Facebook advertising campaign and crucial
monitoring and optimizing techniques
* Essential metrics and reporting considerations
* Captivating case studies drawn from the author's extensive
Facebook advertising experience, highlighting lessons from
challenges and successes
* Tasty bonus: a robust targeting appendix jam-packed with
amazing targeting combos
Packed with hands-on tutorials and expert-level techniques
and tactics for executing an effective advertising campaign, this
one-of-a-kind book is sure to help you develop, implement, measure,
and maintain successful Facebook ad campaigns.
Inhaltsverzeichnis zu „Killer Facebook Ads (PDF)“
Introduction xix Chapter 1 Marketing and the Facebook Revolution 1 Facebook's Reach 2 Understanding the Social Graph 7 What Marketers Can and Can't Do With Facebook Ads 10 The Ethical Marketer's Rules of Engagement 14 Chapter 2 Key Performance Indicators (KPIs) 19 Setting Expectations 20 Defining KPIs 21 Facebook Ads and Attribution 33 Chapter 3 The Facebook Ad Creation UI 35 Web UI and Power Editor 36 Module 1: Design Your Ad 36 Module 2: Facebook's Powerful Targeting 37 Module 3: Campaigns, Pricing, and Scheduling 63 Chapter 4 Facebook Ads Production Workflow 65 Power Editor 66 Understanding Account Structure 66 First Step: Wireframe Demographic Research 69 Second Step: Create Your First Ads 69 Structural Best Practices 72 Chapter 5 Guerilla User Targeting Checklist 77 Literal, Competitive, and Inferred Targeting 78 Occupations and Employment 86 Real-Life Groups and Affiliations 90 Online, Off Facebook . 99 Product Categories . 102 Classic Mainstream Interests 104 Chapter 6 Mastering Compound Targeting 111 Age, Interest, and Gender Mashups 112 Workplace and Precise Interest Amalgamations . 115 Education and Interest Amalgamations 119 Sexuality, Relationship Status, and Interests . 121 Country + Language + Interest Combinations 123 Chapter 7 Creating Killer Facebook Ads 127 The Five Levels of Brand Clarity 128 Headlines 130 Ad Images 140 Putting It All Together with Body Copy 147 Chapter 8 Deploying Your Facebook Ads Campaign 155 Facebook Ads Finances 156 Landing Page Considerations 163 Final Prelaunch Checklist 172 Chapter 9 Field Guide to Optimization and Reporting 173 Introducing Ads Manager 174 Navigating Facebook Ads Manager 174 Optimization 184 Facebook Reports 194 Wrapping Up and Looking Forward 201 Appendix A Facebook Ads Preflight Pocket Checklist 205 Appendix B The Great Big Search & Social Media Marketing Twitter Follow List 209 Appendix C Facebook Targeting Segments 219 Fortune 500 Companies 220 Job Titles 222 Weapons 225 Tech and Gaming 226 Interests
... mehr
Bucket Family Roles 228 Health 229 Outdoor Activities 231 Winter Sports and Activities 234 Sports 236 Green Living 238 Wine 239 Home/Garden 239 Discount 240 Tough Times 240 Music 241 Hobbies 242 Business 242 Chatting/RPG 243 Media with Cult Followings 244 Index 249
... weniger
Autoren-Porträt von Marty Weintraub
Marty Weintraub is CEO of aimClear¯®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. He's written extensively for Search Engine Watch, Search Engine Land, Search Engine Roundtable, and others. Marty's aimClear blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cision Top 10 Social Media Blogs, and PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and it has also been listed in the AdAge Power150.Marty founded and produces the aimClear¯® Full Day Facebook Marketing Intensive Workshop and also speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and at universities.
Bibliographische Angaben
- Autor: Marty Weintraub
- 2011, 1. Auflage, 288 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118151518
- ISBN-13: 9781118151518
- Erscheinungsdatum: 13.07.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 9.26 MB
- Mit Kopierschutz
Sprache:
Englisch
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