Lightning in a Bottle (PDF)

Corporation, where he served as vice president of research and concept development. He was responsible for garnering consumer input for store design, product development, and brand management. Minter’s contributions helped the company grow from zero to four hundred units in two years, and a successful IPO in 1996.



In addition to his role as principal of Minter + Reid, Minter is president of Minter & Associates, a marketing advisory and research consultancy he founded in 1997 that conducts high-level research work for clients throughout the U.S. and internationally. David also serves as VP-Marketing for Denver-based start-up company SmartCare Family Medical Centers. Minter was recently awarded his second patent, which addresses commercializing Internet radio advertising. He earned his bachelor of business administration and master of business administration degrees, cum laude, from Florida Atlantic University, and lives with his wife and son near Denver, Colorado.

Michael Reid is one of two principals who lead Denver-based Minter + Reid. Reid’s expertise includes design, management, and analysis of qualitative and quantitative research in telecommunications, entertainment, media, packaged goods, and utilities. He has helped several of the world’s largest cable companies develop digital and telephony products; developed a new music-testing system for major labels to dramatically increase the odds that a new single will “chart”; and uncovered specific consumer preferences that helped the New York Post and Denver Post achieve the highest circulation growth in the newspaper industry.



Additionally, Reid has worked side-by-side with Minter in developing Blockbuster’s online rental strategy, DVD in-store sales, and DVD trading—programs that contributed to Blockbuster’s forty-seven-quarter record for continuous same-store sales growth.



Reid also is president of Paragon Media Strategies, a Denver-based full-service marketing and research company that generates actionable information for some of the world’s largest media and entertainment companies, including News Corporation, Media News, Blockbuster, Susquehanna Communications, and Rogers Media. Paragon Media was founded in 1987, and employs more than seventy-five research and marketing professionals.



Reid earned his bachelor of arts at Doane College. As a Fulbright Scholar, he attended Phillips University (Marburg an der Lahn, Germany). He lives with his wife and children in Denver, Colorado.