Loyalty Management (ePub)
From Loyalty Programs to Omnichannel Customer Experiences
(Sprache: Englisch)
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills...
sofort als Download lieferbar
eBook (ePub)
52.00 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Loyalty Management (ePub)“
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
Autoren-Porträt von Cristina Ziliani, Marco Ieva
Cristina Ziliani is professor of marketing at the University of Parma, Italy. She lectures on loyalty management at leading universities and business events around the world, including Japan, USA, UK, France, Spain and Thailand. She is also the scientific director of the Osservatorio Fedeltà UniPR (Loyalty Observatory).Marco Ieva is a postdoctoral research fellow in marketing at the University of Parma, Italy, where he lectures in customer relationship management and customer analytics. He is also a senior researcher at the Osservatorio Fedeltà UniPR (Loyalty Observatory).
Bibliographische Angaben
- Autoren: Cristina Ziliani , Marco Ieva
- 2019, 1. Auflage, 258 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 0429663420
- ISBN-13: 9780429663420
- Erscheinungsdatum: 08.10.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 3.13 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Loyalty Management"
Schreiben Sie einen Kommentar zu "Loyalty Management".
Kommentar verfassen