Luxury Brands and the Economic Recession (ePub)
(Sprache: Englisch)
Scientific Essay from the year 2010 in the subject Business economics - Operations Research, grade: 7.0, London School of Marketing (LSM Business School), course: Research Methods for Managers , language: English, abstract: The aim of this research proposal...
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Scientific Essay from the year 2010 in the subject Business economics - Operations Research, grade: 7.0, London School of Marketing (LSM Business School), course: Research Methods for Managers , language: English, abstract: The aim of this research proposal is to better understand the impact that a financial recession period has on the buying power of the customers. In order to narrow the study that could involve many different areas, the emphasis here will be on understanding how the consumer behaviour for the luxury market is affected by a recession. When understanding the consumers' behaviour a company and organizations can improve their sales figures by focusing on the marketing strategies. It is important to understand how the environment influences these consumers, like their culture and spending capacity.
Bibliographische Angaben
- Autor: Bettina Carollo
- 2012, 1. Auflage, 13 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656184127
- ISBN-13: 9783656184126
- Erscheinungsdatum: 06.05.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: ePub
- Größe: 0.21 MB
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Sprache:
Englisch
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