Made in Italy Industries (ePub)
Managerial Issues and Best Practices
(Sprache: Englisch)
This book describes why the Made in Italy brand has such a strong relevance for Italy competitiveness and analyzes the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy...
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This book describes why the Made in Italy brand has such a strong relevance for Italy competitiveness and analyzes the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy-organizations that are challenged by ownership, size, and key strategic decisions issues influenced by the associated global image. The book focuses on the common challenges among key players in the key industries-food, cosmetics, eyewear and mechanics, and fashion-at the basis of the Italian economy. The authors consider both B2B and B2C business models to better appreciate the variety and the strength of Italian companies.
Autoren-Porträt von Luana Carcano
Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. Her main interest, both academic and professional, relates to firms' strategic management and international competitiveness with a special focus on luxury businesses. Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship and Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University. She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food, and home furnishing industries. Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. She held a Ph.D. in Economics, Marketing and Communications. Her main interest, both academic and professional, relate to firm's strategic management and international competitiveness with a special focus on luxury businesses. Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. Her main interest, both academic and professional, relates to firms' strategic management and international competitiveness with a special focus on luxury businesses. Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship and Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University. She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food, and home furnishing industries. Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship. Since January 2017, she is Strategy and Entrepreneurship Faculty Deputy. She is Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University.She ran several executive education open programs and tailor made initiatives with some of the most relevant realities
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among the banking, food and home furnishing industry.She is the author of numerous books and articles on the subject. She authored numerous case studies, filed in international databases, about multinational enterprises such as Starbucks, Davines, Inditex, Almax, and 3M.Gabriella earned a Degree in Business Administration from Bocconi University, then a Ph.D. in Economics and Management from SDA Bocconi and an ITP (International Teachers Programme) organized by ISBM at HEC in Paris.
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Bibliographische Angaben
- Autor: Luana Carcano
- 2018, Englisch
- Verlag: Bocconi University Press
- ISBN-10: 888548655X
- ISBN-13: 9788885486553
- Erscheinungsdatum: 27.07.2018
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eBook Informationen
- Dateiformat: ePub
- Größe: 3.50 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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