Man Behind the Curtain (ePub)

The Man Behind The Curtain is a humorous account of Ron Elgin's forty-year career in

intensely challenging, extraordinarily competitive, and sometimes insanely whacky

advertising agency business.

Ron's best-selling prequel, Huckster: My Life as an Ad Man, told the hilarious tale of

how he co-founded one of the region's most successful agencies and taught readers

a thing or two about advertising, PR, marketing, business and life. Readers showered

Huckster with praise and requested more.

So here are more of Ron's delightful stories. Whether it's reading about a creative

director who believes he's been transported to an alternate universe, lessons learned

from a billionaire friend masquerading as a janitor, encounters with a delusional

businessman on a cruise ship, or some of the most incredible deals in advertising

history, these stories will completely change your view of the advertising world.

Join Ron as he shares his delightfully entertaining story of his rise to success from gas station attendant

station attendant and ROTC reject to serving as an Army officer during the Viet Nam

War and co-founding an agency that grew to a quarter billion dollars in billings with

clients such as Holland America Line, JanSport, McDonald's, Microsoft, Nordstrom,

and Ste. Michelle Wine Estates.

Ron's philosophy of hiring people better than himself and allowing them the freedom

to work their magic put his agency in the national limelight. His four decades of

business successes, failures, and experiences will instruct, educate, inform and keep

you laughing for hours.