Management Consultancy Insights and Real Consultancy Projects (PDF)
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Consultants have become a common feature in organizational change initiatives, involved in both providing advice and in implementing ideas and solutions. However, management consultancy is still often misunderstood or criticized for its lack of theoretical underpinning. The book offers applied theoretical insights from academics that both teach and practice management consultancy, and identifies emerging themes with critical discourse and rich empirical case study evidence to show the reader how management consultancy projects are implemented. Real-world projects are featured, as written up as cases featuring organizations from multi-national corporations to the public sector.
Dr Olga Matthias CMC, DBA is a Senior Lecturer in Operations Management, School of Management, University of Bradford, UK. Previously, she had a long career at PA Consulting Group in the Business Operations and Performance practice.
Julian Campbell MBA is the Programme Director for the Executive MBA at the Norwich Business School, University of East Anglia, Norwich, UK. He is also a visiting Professor in Entrepreneurship at Vysoka Skola Ekonomicka in Prague. Prior to working in academia, he ran his own consultancy practice specialising in brand management with clients in Africa, Eastern Europe and the Middle East.
- 2017, 278 Seiten, Englisch
- Herausgegeben: Graham Manville, Olga Matthias, Julian Campbell
- Verlag: Taylor & Francis
- ISBN-10: 131710207X
- ISBN-13: 9781317102076
- Erscheinungsdatum: 05.10.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 5.23 MB
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