Managing Your Business (PDF)
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.
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A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.
With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.
Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.
Irenee Dondjio is Lecturer at The Hague University of Applied Sciences, Netherlands
Robert Haafst is a researcher in economics at the Catholic University of Leuven, Belgium
- Autoren: Irenee Dondjio , Robert Haafst
- 2019, 304 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000035956
- ISBN-13: 9781000035957
- Erscheinungsdatum: 12.11.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 14 MB
- Ohne Kopierschutz
- Vorlesefunktion
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