Manufacturing Strategy for Austal Ships Pty Limited (PDF)

Seminar paper from the year 2016 in the subject Business economics - Industrial Management, , language: English, abstract: Austal Ships Pty Limited (ASPL) is a manufacturing company based in Henderson, Western Australia in Australia. It is a subsidiary of Austal Limited (AL) that happens to be the largest defence contractor in Australia and one of the largest worldwide. It is one of the shipbuilding and repairing sites. It has estimated staff strength of 519 employees, according to EBSCO company information. In this report, the corporate objectives of Austal Limited and ASPL's strategy are evaluated according to their position in the market, the product range, sector trends, company's competition and its customers. ASPL's order winners and order qualifiers are identified and used to drive the manufacturing strategy. The proposed manufacturing strategy would be designed using the Terry Hill framework, showing decisions made on the process choice and infrastructure, as shown in table. 1. The proposed manufacturing strategy will later be compared to the deduced existing strategy of ASPL to indicate the benefits of the former over the latter. The implementation and communication issues of the proposed manufacturing strategy are addressed with relevant evaluation measure indicators proposed and discussed. Last, the analyses on the methods and tools to be used to ensure that the proposed strategy remains current within a dynamic environment.