Market-Driving Behavior in Emerging Firms / Entrepreneurship (PDF)
A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures
(Sprache: Englisch)
Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the...
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Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
Autoren-Porträt von Jesko-Philipp Neuenburg
Dr. Jesko-Philipp Neuenburg wrote this dissertation under Prof. Malte Brettel's supervision at the WIN chair of the RWTH Aachen.
Bibliographische Angaben
- Autor: Jesko-Philipp Neuenburg
- 2010, 2010, 249 Seiten, Englisch
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3834984922
- ISBN-13: 9783834984920
- Erscheinungsdatum: 17.03.2010
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- Größe: 2.33 MB
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Sprache:
Englisch
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