Marketing Analytics (PDF)

Dr. A. Mansurali is an avid researcher and a well-rounded academician in the field of business management, with special focus on marketing, analytics, and applied research. With innovative and engaging pedagogy, he engages and trains students to understand the current developments in the field and has several academic contributions in the form of publications to his credit. He is proficient in R, Python, Tableau, Power BI, and machine learning algorithms. He is also a certified trainer for R and machine learning from STAR certification. His competence in analytics and research has earned him key roles in sponsored research projects. He has spent over 10 years of teaching management graduates marketing and analytics-related courses and researching the same. He has also received funding from the University Grants Commission to conduct research in microfinance. Prior to academics, Dr. Mansurali served at Janalakshmi Financial Services as Area Head, Sales, in the role of serving financially excluded people and was involved in the activities of customer acquisition for financial services and handling payment cycles. Dr. Mansurali has completed his undergraduate BCA from the PSG College of Arts and Science and MBA from the PSG College of Technology, India, and doctoral degree from Anna University, Chennai, India. He has also completed PGDCA, MSc (Applied Psychology), and MA degrees from Bharathiar University School of Distance Education. He also holds a PGP "Business Analytics and Business Intelligence degree jointly offered by Great Lakes School for Executive Learning McCombs School of Business, The University of Texas at Austin, USA. And he is a lifetime learner having certification in the areas of digital marketing, business intelligence, and analytics. He also engages academic fraternity and industry and trains them in the areas of business intelligence, analytics, and research though MDP and FDPs.

Dr. P. Mary Jeyanthi is Associate