Marketing and Mobile Financial Services (ePub)
A Global Perspective on Digital Banking Consumer Behaviour
(Sprache: Englisch)
This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.
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This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.
Autoren-Porträt
Aijaz A. Shaikh is a University Lecturer(Marketing) at the University of Jyväskylä, Finland. He has more than 15 years of professional, teaching, and research experience. His research interests include customer behaviour, mobile financial services, shared-economy, social media technologies and their usage.Heikki Karjaluoto is a Professor of Marketing at the University of Jyväskylä, Finland and the leader of the Digital Marketing Research group. His research interests include customer relationship management, marketing communications, mobile communications, and retail banking.
Bibliographische Angaben
- 2018, 314 Seiten, Englisch
- Herausgegeben: Aijaz A. Shaikh, Heikki Karjaluoto
- Verlag: Taylor & Francis
- ISBN-10: 1351174444
- ISBN-13: 9781351174442
- Erscheinungsdatum: 21.12.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 3.38 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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