Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions (ePub)

Name: Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
Brand: Taylor & Francis
SKU: 53282439
Price: 65.80 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Ylva French , Sue Runyard

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Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, Ylva French, Sue Runyard

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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.

Autoren-Porträt von Ylva French, Sue Runyard

Ylva French has over 25 years' experience as a marketing and public relations professional working in the arts, tourism, leisure, museums and heritage. She has set up her own marketing communications agency, and has operated as an independent consultant in the arts and museum sectors, as well as running the Campaign for Museums. She wrote the Blue Guide London (A&C Black - five editions) and with Sue Runyard has co-authored the Marketing and Public Relations Handbook (2000).

Sue Runyard is former Head of PR for the Royal Botanic Gardens, Kew, the Victoria & Albert Museum, the Natural History Museum, and the J. Paul Getty Museum in Los Angeles. She has served as press officer for two cabinet ministers during a secondment to the Cabinet Office, and has administered a national Marketing Grants Scheme, working with hundreds of heritage and tourism organizations throughout the UK. She has published several books and papers and contributed to many overseas projects.

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Autoren: Ylva French , Sue Runyard
2011, 384 Seiten, Englisch
Verlag: Taylor & Francis
ISBN-10: 1136702318
ISBN-13: 9781136702310
Erscheinungsdatum: 09.06.2011

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Dateiformat: ePub
Größe: 19 MB
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