Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions (PDF)
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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.
Sue Runyard is former Head of PR for the Royal Botanic Gardens, Kew, the Victoria & Albert Museum, the Natural History Museum, and the J. Paul Getty Museum in Los Angeles. She has served as press officer for two cabinet ministers during a secondment to the Cabinet Office, and has administered a national Marketing Grants Scheme, working with hundreds of heritage and tourism organizations throughout the UK. She has published several books and papers and contributed to many overseas projects.
- Autoren: Ylva French , Sue Runyard
- 2011, 384 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136702326
- ISBN-13: 9781136702327
- Erscheinungsdatum: 09.06.2011
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- Größe: 5.37 MB
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