Marketing for Architects and Engineers (ePub)
A new approach
(Sprache: Englisch)
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing...
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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Autoren-Porträt von Brian Richardson
Linda Hutcheon
Bibliographische Angaben
- Autor: Brian Richardson
- 2003, 148 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1135820341
- ISBN-13: 9781135820343
- Erscheinungsdatum: 02.09.2003
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 1.17 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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