Marketing Management: An International Perspective (PDF)
Case Studies
(Sprache: Englisch)
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this...
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Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.
Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
Autoren-Porträt von Dominique Turpin, Kamran Kashani
DOMINIQUE TURPIN is Professor of Marketing at IMD (International Institute for Management Development, Switzerland.)
Bibliographische Angaben
- Autoren: Dominique Turpin , Kamran Kashani
- 1999, 1. Auflage, 512 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1349275298
- ISBN-13: 9781349275298
- Erscheinungsdatum: 28.05.1999
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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