Marketing Myopia / Harvard Business Review Classics (ePub)
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because...
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Die Bibel in Reimen
Thomas Brezina
24.80 €
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) / Harvard Business Review Press
Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
24.20 €
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
- Autor: Theordore Levitt
- 2008, 104 Seiten, Englisch
- Verlag: Harvard Business Review Press
- ISBN-10: 163369058X
- ISBN-13: 9781633690585
- Erscheinungsdatum: 16.06.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.31 MB
- Mit Kopierschutz
Die Bibel in Reimen
Thomas Brezina
24.80 €
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