Marketing Research / Marketing Management Bd.22 (ePub)

Marketing Research - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Business Branding and Business Development.

1)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

• How to determine stakeholders
• Ways to navigate data integration
• The importance of key performance indicators
• Ways of implementing analytics
• The importance of data governance
• The purpose of conducting financial analysis
• The role of IT
• How to measure success
• What to look for with Vendors
• And much more!

2)

BUSINESS BRANDING:

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.

YOU'LL LEARN:

• Importance of branding
• Understanding brand purpose with examples
• Actionable steps that will help you build a brand trusted by people
• Identifying the audience for your brand
• Types of competitors and tips on identifying them
• A comprehensive guide to market research
• How to formulate your mission statement
• Choosing the right brand name
• Marketing strategies to spread the word about your brand
• Innovative ideas to make your brand stand out
• And much more!

3)

BUSINESS DEVELOPMENT:

7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing.

YOU'LL LEARN:

· How to identify your target market

· Understanding your customer base and competitors

· How to identify the type of business you are running

· Setting and prioritizing SMART goals

· How to generate leads

· Increasing website traffic

· Using sales funnels to generate engaging leads

· Understanding how viral marketing works

· And much more!