Marketing to the Social Web (PDF)

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that
competitive advantage will accrue to those who understand the
transformation. CEOs should heed this transformation and learn from
Weber's insights how to navigate this new landscape to fully
maximize their business opportunities."

-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the
media, and the government. Marketing to the Social Web succinctly
outlines how institutions can survive and win in this chaotic new
world, and lays out the revised rules of engagement-ignore them at
your peril."

-George F. Colony, CEO, Forrester Research, Inc.

"Larry has brought pragmatic and useful recommendations to help
brand builders manage the complexity of social interaction in a
digital age. I was pleased to read a book that actually suggests
how to do something with social networks, instead of just ponder
them."

-David Kenny, Chairman and Chief Executive Officer, Digitas
Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers
talk louder! Digital influence has arrived."

-Jeff Taylor, CEO, Eons and Founder of Monster.com

"Larry Weber provides a simple and effective roadmap of the new
customer information highway. Marketing to the Social Web is a
valuable tool that will give everyone the confidence and know-how
to compete in this fast-growing marketplace of ideas."

-Steve Harris, Vice President, Global Communications, General
Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber
describes how to become part of the sea versus the sand."

-Nicholas Negroponte, Chairman, One Laptop per Child