Media Management and Live Experience (PDF)

Name: Media Management and Live Experience
Brand: Taylor & Francis
SKU: 152671301
Price: 45.80 EUR
Availability: OnlineOnly

Sports, Culture, Entertainment and Events (Sprache: Englisch)

Autor: Alex Connock

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Media Management and Live Experience, Alex Connock

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Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse.

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Bestellnummer: 152671301

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Autoren-Porträt von Alex Connock

Alex Connock is Senior Fellow at the Said Business School, University of Oxford, and Lecturer at St Hugh's College, Oxford. He teaches Media, Marketing and Management courses at BA, MBA and Executive Education levels. At Exeter University he is Professor in Practice in Media & AI. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Alex has also worked extensively in the media industry in the UK and US - in TV production, digital/social content marketing, magazine writing, and music and advertising production. In the charity sector, he is a voting member of BAFTA, Vice Chair of UNICEF UK, and a board director of the Halle Orchestra. He has been shortlisted six times in Entrepreneur of the Year awards in the UK. His prior book, Media Management and Artificial Intelligence: Understanding Media Businesss Models in the Digital Age, was also published by Routledge, in late 2022.