Microeconomics For Dummies - UK, UK Edition (PDF)

Your one-stop guide to understanding Microeconomics

Microeconomics For Dummies (with content specific to the
UK reader) is designed to help you understand the economics of
individuals. Using concise explanations and accessible content that
tracks directly to an undergraduate course, this book provides a
student-focused course supplement with an in-depth examination of
each topic. This invaluable companion provides clear information
and real-world examples that bring microeconomics to life and
introduces you to all the key concepts. From supply and demand to
market competition, you'll understand how the economy works on an
individual level, and how it affects you every day. Before long,
you'll be conversant in consumers, costs, and competition.

Microeconomics is all about the behaviour of individual people
and individual firms. It sounds pretty straightforward, but it gets
complicated early on. You may not be an economist, but if you're a
business student at university, the odds are you need to come to
grips with microeconomics. That's where Microeconomics For
Dummies comes in, walking you through the fundamental concepts
and giving you the understanding you need to master the
material.

* Understand supply, demand, and equilibrium

* Examine the consumer decision making process

* Delve into elasticity and costs of production

* Learn why competition is healthy and monopolies are not

Even the brightest business students can find economics
intimidating, but the material is essential to a solid grasp of how
the business world works. The good news is that you've come to the
right place.