Mind Over Matter (PDF)

Praise for Mind Over Matter Why Intellectual capital is tHe ChiefSource of Wealth

"Ron Baker has written another great book on the thoughts andtheories on intellectual capital.As usual, he has an awesome depthof content, knowledge, and thought. A great read."

--Reed Holden, founder, Holden Advisors Corp.,www.holdenadvisors.com, and coauthor, The Strategy and Tactics ofPricing and Pricing with Confidence: 10 Ways to Stop Leaving Moneyon the Table

"At a time when the virtues that made America great--individualism,hard work, and free trade--are openly debated by well-meaningpoliticians, Ron Baker gives us Mind Over Matter. It is a storydetailing the triumph of human spirit, imagination, and creativity.Ron tells us what the 'knowledge economy' really means. He gives aprescription for transforming human and intellectual capital intothe foundation for sustainable prosperity. Mind Over Matter is aprovocative book deserving of a thoughtful read. It is a timelessmessage to be treasured for generations."

--Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc.,www.revenueanalytics.com

"Ron Baker is an absolute master at challenging the 'physicalfallacy,' e.g., the basis on which we assign value to businesses byfocusing on tangible rather than intangible assets. This bookbuilds on his previous books and helps the reader understand howcritical intellectual capital is to the key to success in thetwenty-first century. Ron pulls from the greatest business thinkersand economists,?from Drucker to Karl Sveiby as well as currentcompany success stories to fund his rich gold mine of proof. Thebiggest benefit of the book is to change the paradigm of those whoare the passive keepers of the 'books.' This is a must-read foranybody who wants to flourish in the age of intellectualcapital."

--Sheila Kessler, PhD, President, Competitive Edge,www.CompetitiveEdge.com

"This book helps us understand some of the origins and sources thathave led Ron Baker to the many contributions he has made to ourunderstanding of good practice in running professionalbusinesses."

--David Maister, author and leading consultant to professionalfirmswww.davidmaister.com

"Reading Ron Baker's book was the only delightful incident thatrobbed my sleep on the flight to Frankfurt today. It was sheerpleasure--I must have entertained or annoyed fellow passengers withrepeated nodding and several exclamations. Baker has a terrificstyle that captures my mind while he entertains and educates byshowing lines of connection between authors, incidents, andtheories that I have never seen before. He hardly uses the 'Youhave to do this and that' approach, which I despise in mostbusiness books. I sum it up in two words: outstanding stuff!"

--Friedrich Blase, Kerma Partners, www.kermapartners.com

"This is a wonderful read for anyone who wants to explore the powerof constructive thinking. In Mind Over Matter, Ron examines thepower of creative thought over the conventional wisdom that youmust make a tangible product for wealth to be created. The openingchapter sets a wonderful stage for the book, which develops thepower of the new business equation and the underlying theory of thevarious types of intellectual capital. This is a must-read book forevery business leader."

--Peter Byers, Chartered Accountant, Byers & Co. Ltd, NewZealand

"Peter Drucker coined the term knowledge worker a half century ago.We are all still only beginning to fully comprehend theimplications. In Mind Over Matter, Ron Baker has switched on abeacon for us to follow. If we have the courage to embrace theconcepts Ron posits, perhaps it will be less than another halfcentury before we begin to reap the rewards as individuals and as asociety."

--Ed Kless, Senior Director, Partner Development and Recruitment,Sage Software