Modern Marketing Architecture. The Official FAPI Marketing Framework(TM) Guidebook (2023 Edition) / 2023 Edition (ePub)
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It may sound like a cliché to say that marketing is a rapidly-changing and evolving discipline. However, changes in technology, consumer attitudes, and the regulatory environment of the last ten years have had profound implications on the industry; and to say that marketing has been revolutionized is no understatement.
The FAPI Marketing Framework(TM) is a sequential marketing planning and management methodology designed to guide leadership teams through the process of building and organizing high-performing marketing functions in companies of all sizes. Learn how to manage your marketing operation using the FAPI Marketing Framework(TM), with over thirty diagrams, real-life cases, and examples-starting from Framing your strategic marketing to creating your marketing Architecture, controlling marketing Production, and acting on Marketing Insights.
- Autor: Emiliano Giovannoni
- 2023, Englisch
- Verlag: Emiliano Giovannoni
- ISBN-10: 8215791123
- ISBN-13: 9798215791127
- Erscheinungsdatum: 24.01.2023
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- Dateiformat: ePub
- Größe: 2.22 MB
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