Molson Coors to launch "clear beer for women" (PDF)
Campaign Planning and Development Individual Assignment
(Sprache: Englisch)
Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Hull, course: Campaign Planning and Development, language: English, abstract: This assignment develops a research...
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Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Hull, course: Campaign Planning and Development, language: English, abstract: This assignment develops a research methodology for a campaign to launch the new product
"clear beer for women" for Molson Coors. Women drink just 13% of the beer consumption in
the UK, according Brandrepublic (2010). The assignment develops a guideline that explains
which kind of research is when to be done to find the best way to launch the product in the
market and increase the share of beer drinking women.
To structure the research, we will use the SOSTAC-Model by Smith (2008).
"clear beer for women" for Molson Coors. Women drink just 13% of the beer consumption in
the UK, according Brandrepublic (2010). The assignment develops a guideline that explains
which kind of research is when to be done to find the best way to launch the product in the
market and increase the share of beer drinking women.
To structure the research, we will use the SOSTAC-Model by Smith (2008).
Bibliographische Angaben
- Autor: Sascha Kurth
- 2011, 1. Auflage, 13 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3640813030
- ISBN-13: 9783640813032
- Erscheinungsdatum: 28.01.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.38 MB
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Sprache:
Englisch
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