Multinational Companies in Low-Income Markets (PDF)

Name: Multinational Companies in Low-Income Markets
Brand: Gabler, Betriebswirt.-Vlg
SKU: 29842663
Price: 54.99 EUR
Availability: OnlineOnly

An Analysis of Social Embeddedness in Southeast Asia (Sprache: Englisch)

Autor: Dina Badry

Schreiben Sie einen Kommentar zu "Multinational Companies in Low-Income Markets".

Multinational Companies in Low-Income Markets, Dina Badry

Merken

Mehr zum Inhalt Autorenporträt Leseprobe Video

sofort als Download lieferbar

Bestellnummer: 29842663

eBook (pdf) 54.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Multinational Companies in Low-Income Markets (PDF)“

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies' Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.

Autoren-Porträt von Dina Badry

Dr. Dina Badry obtained her doctorate under the guidance of Prof. Dr. Li-Choy Chong and Prof. Dr. Günther Müller-Stewens at St. Gallen University's Institute for International Management in Asia.