New Business Models in the Digital Age / Estudio de Dosdoce Bd.4 (ePub)
(Sprache: Englisch)
Over the last several years, the Internet has transformed business models and the way companies in various sectors, like the media, airlines, tourism, financial intermediaries, etc., are organized. Every company that packages content and markets it through...
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Over the last several years, the Internet has transformed business models and the way companies in various sectors, like the media, airlines, tourism, financial intermediaries, etc., are organized. Every company that packages content and markets it through intermediaries will go through a change in its business model, and companies in the cultural sector will be no exception to this structural transformation process. A new era is fast approaching in which the way a business handles its relationship with consumers (B2C) will outweigh the current business-to-business (B2B) intermediation model.
The objective of this study is to provide professionals in the book world, whether they are publishers, agents, authors, booksellers, or librarians, with a broad analysis of the business models currently available on the Internet so that they may determine where their business opportunities lie and what the benefits of each of these models are for their companies.
The objective of this study is to provide professionals in the book world, whether they are publishers, agents, authors, booksellers, or librarians, with a broad analysis of the business models currently available on the Internet so that they may determine where their business opportunities lie and what the benefits of each of these models are for their companies.
Autoren-Porträt von Javier Celaya, María Jesús Rojas, Elisa Yuste, José Antonio Vázquez
Dosdoce.com is a website dedicated to the analysis of new technologies in the book world. Since its launch in2004, Dosdoce.com's aim has been to encourage publishers, booksellers, libraries, museums, foundations, etc.
to incorporate all kinds of technology and to better understand the implications and benefits that using technology
may have for their organizations.
Bibliographische Angaben
- Autoren: Javier Celaya , María Jesús Rojas , Elisa Yuste , José Antonio Vázquez
- 2015, 1. Auflage, 74 Seiten, Englisch
- Verlag: Dosdoce
- ISBN-10: 8494428403
- ISBN-13: 9788494428401
- Erscheinungsdatum: 24.07.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: ePub
- Größe: 2.18 MB
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Sprache:
Englisch
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