Online Community Management For Dummies (PDF)

Learn to manage, grow, and communicate with your online
community

Online community management is a growing profession and
companies are investing in online communities in order to gain
consumer insights into products and to test new products. An
effective and dedicated community manager is essential to engage
and manage a successful online consumer community. This
straightforward-but-fun guide shows you how to effectively manage,
grow, and communicate with your online community. Clear coverage
shares tips for dealing with customers and fans through Twitter,
Facebook, forums, and blogs.

A practical approach shows you how to ensure that visitors to
your site are satisfied, kept happy, and return. You'll explore the
various types of online communities and benefit from learning an
assortment of tips and tools that will help you stand out above the
competition, attract more visitors and gain the attention of
potential advertisers and investors.

* Aims at providing community managers the information they need
to get a handle on their online communities and make them
successful

* Addresses the role of the community manager, the core community
management tasks, and how to create an online community

* Highlights ways to build relationships within your community,
evaluate return on investment, and handle and respond to
criticism

* Offers advice for establishing policies and transparency and
encouraging community interaction

Online Community Management For Dummies is the ideal
introductory guide for making sure that visitors to your site have
a good experience and return for more.