Painting Faces (ePub)

Frances F. Friedman's distinguished history in public relations began in the nineteen-sixties, and later included a key position with several firms, including Howard J. Rubenstein Associates, where one of her main clients was the legendary Leona Helmsley. After presiding over her own successful business, Frances F. Friedman founded the GCI Group, Inc (formerly GreyCom), a subsidiary of Grey Advertising. Named president and chief executive officer in 1984, her task was to re-establish Grey Advertising's public relations subsidiary, formerly Grey & Davis, which had $600,000 in fee income. In little more than a year, the new agency had close to $2.5 million in fee income, thirty-three employees in New York, and a West Coast office.
After two years in operation, GreyCom made Crain's New York Business list as one of the top twenty-five firms in New York. At Fran Friedman's retirement, seven years later, GCI had an international division with twenty-five offices in fifteen countries, a strong West Coast division, and a specialized corporate and financial group. The company's fee income was close to $30 million.
As president of GCI Group, the author worked with the Spanish Sherry Institute, Proctor & Gamble, Smith Kline-Beecham, Kenner Toys, Remington, and Panasonic, and handled the introduction of Nissan's new Infiniti. Under her stewardship, GCI won two PRSA Gold Apple Awards for crisis counseling, and two Silver Anvil Awards, which included recognition of the company's work on the restoration and opening of the Ellis Island Museum.
Fran Friedman established her reputation in crisis counseling in the early seventies, during New York City's fiscal crisis, as PR counselor and lobbyist for the major teaching hospitals in the city and the public and private medical schools in New York State. She has been counselor to some of the country's leading corporate leaders, and has specialized in corporate counseling, healthcare, government relations, real estate, hotels and

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