Pandemic to Endemic (PDF)

Dr. Komal Chopra is an Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. He has more than 16 years of experience in academics. Dr. Komal Chopra has taught subjects such as Retail Management, Consumer Behaviour, andEssentials of Marketing to post-graduate students. He has conducted management development programmes for Godrej & Boyce, Wipro, John Deere, Cognizant and Directorate General of Resettlement, Government of India. He has also delivered guest sessions at the University of Witwatersrand, South Africa, and Kathmandu University. He has done research and consultancy projects for Ministry of Corporate Affairs, ICSSR, Tata Motors, Springer Nature and Bilcare Research. He has published many research papers in ABDC and Scopus ranked journals and is a reviewer for Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Sage OPEN, Emerald Emerging Markets Case Studies, International Journal of Retail & Distribution Management, Journal of Applied Research in Higher Education, Foresight and Health Education. He has also won the best research paper award at international conferences. He is a PhD guide at Symbiosis International (Deemed University) and PhD referee at the University of Witwatersrand, South Africa. He is an ISO 9001:2015 certified auditor and Co-Convener of SIMS Annual Research Conference.

Dr. Jaya Chitranchi

Dr. Jaya Chitranshi, Professor at Symbiosis Institute of Management Studies, Pune is a Ph, D. in Psychology and Masters in Business Administration. She is the recipient of Junior/Senior Research Fellowship (UGC), Kali Prasad Memorial Award (Lucknow University), Literati Outstanding Reviewer Award (Emerald) and Outstanding Woman Management Teacher Award (AIMS International). Her teaching and research areas are organizational behaviour, effective teaching pedagogies, performance management and employee well-being. She has published research papers and has also been part of corporate consultancy projects.

Dr Smita Mehendale

Dr. Smita Mehendale is an Assistant Professor with Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune She has 18+ years of experience in diverse functions like finance, marketing and HR and across industries and educational institutions. She has worked in manufacturing, service sector and consultancy before stepping into academics. She has done her PhD from SPPU, Pune in online retailing. She teaches Research Methodology, Retail Management and Marketing Research at SIMS. She is passionate about training and has conducted sessions for FMCG, healthcare, financial services and educational institutions like Cargill, L&T, Nikita Distributers, SVM, St. Mira's, BMCC, SVIMS. She has presented numerous papers in international conferences and won best paper awards. She has conducted Faculty Development Programmes and is the co-convener of SIMSARC22.