Path to Purpose (ePub)
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards...
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Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
• Why doing good is good for business
• The science behind cause marketing
• Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
• A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.
with some of the world's best brands forms the backdrop to her most
recent venture, Sunday Lunch - a brand consultancy that specialises
in cause and purpose-led marketing. Carolyn is passionate about the
convergence of marketing and social impact, believing that brands
with purpose will dominate the future. Her vision for the future is simple:
Brands drive profit through purpose, marketing becomes a force for good.
- Autor: Carolyn Butler-Madden
- 2017, 1. Auflage, 208 Seiten, Englisch
- Verlag: The Cause Effect Pty Ltd
- ISBN-10: 0648087557
- ISBN-13: 9780648087557
- Erscheinungsdatum: 18.10.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.51 MB
- Mit Kopierschutz
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