Personal Branding in the Knowledge Economy (PDF)
The Inter-relationship between Corporate and Employee Brands
(Sprache: Englisch)
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing...
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Autoren-Porträt von Wioleta Kucharska
Wioleta Kucharska is an Associate Professsor in the Management Department, Faculty of Management and Economics at the Gdansk University of Technology (Fahrenheit Union of University), Gdansk, Poland. Along with her scientific passion and achievements and twelve years of experience in branding, this book actively refers to personal branding practice on a solid theoretical basis.
Bibliographische Angaben
- Autor: Wioleta Kucharska
- 2022, 1. Auflage, 188 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000627047
- ISBN-13: 9781000627046
- Erscheinungsdatum: 30.08.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 6.38 MB
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Sprache:
Englisch
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