Political Branding (ePub)

Name: Political Branding
Brand: Taylor & Francis
SKU: 136036746
Price: 55.00 EUR
Availability: OnlineOnly

More Than Parties, Leaders and Policies (Sprache: Englisch)

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This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and...

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Autoren-Porträt

Christopher Pich is senior lecturer in Marketing at Nottingham Business School, Nottingham Trent University, UK. Christopher is the Managing Editor for Europe of the Journal of Political Marketing and continues to publish articles in the Journal of Business Research, European Journal of Marketing, International Journal of Market Research and Journal of Politics and Policy. He focuses on topics such as political brand identity, image, reputation and co-branding in international settings.

Bruce I. Newman is Editor-in-Chief of the Journal of Political Marketing and author of several books and articles on political marketing, voter choice behavior and political strategy, including The Marketing of the President and most recently Brand (Kendall-Hunt Publishing, 2018).