Political Marketing in the United States (ePub)
(Sprache: Englisch)
Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and...
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Produktinformationen zu „Political Marketing in the United States (ePub)“
Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
Autoren-Porträt
Jennifer Lees-Marshment is an international expert in political marketing at the University of Auckland, New Zealand. Her books include The Routledge Handbook of Political Marketing (Routledge 2012), Political Marketing: principles and applications (Routledge 2009), Global Political Marketing (Routledge 2010), The Political Marketing Game (Palgrave Macmillan 2011) and Political Marketing in Canada (UBC, 2012). See www.lees-marshment.org for further details. Brian Conley is an Assistant Professor of Government at Suffolk University in Boston, MA. His principal research interests are in the areas of US electoral politics, political parties, and political marketing and branding.
Kenneth Cosgrove is Associate Professor of Government at Suffolk University in Boston, MA. He is the author of Branded Conservatives: How the Brand Brought the American Right From the Fringes to the Center of American Politics. His research interests center on political marketing with a focus on branding in North American politics.
Bibliographische Angaben
- 2014, 330 Seiten, Englisch
- Herausgegeben: Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove
- Verlag: Taylor & Francis
- ISBN-10: 1136212183
- ISBN-13: 9781136212185
- Erscheinungsdatum: 28.08.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 10 MB
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- Vorlesefunktion
Sprache:
Englisch
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